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Go To Market Strategy : Advanced Techniques and Tools for Selling More Products to More Customers More Profitably| Media: | Hardcover | | Author: | Lawrence Friedman | | Publisher: | Butterworth-Heinemann | | Release date: | 18 June, 2002 | | List price: | $31.95 |
| Our price: | $21.09 that is 34% off! |
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| Go To Market Strategy : Advanced Techniques and Tools for Selling More Products to More Customers More Profitably |
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Valuable book for marketeers and sales managers |
| Very well written guide to the ups and downs of bringing new (or old) products to the marketplace. This book will help your sales team get focused to take their performance to the next level. There are many good ideas from the experiences of some of America's best corporations. |
| Go To Market Strategy : Advanced Techniques and Tools for Selling More Products to More Customers More Profitably - Lawrence Friedman |
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The "Bible" Of Channel Strategy??????? |
| My boss (the vice president of marketing, for a Fortune 200 media company) handed me this book and said: Read this; it is the bible of channel strategy. I noticed one of the other reviewers here also called it the Bible. Well, there is only one Bible, so let's not overdo it, people! Please! The book is impressive so far, though. I have read five chapters of nine as of this review. Go To Market Strategy's best characteristic is that it is very well written and articulate, and also, that it has a huge amount of information and new ideas for product marketing and management. There are many strategies and practical tools that my team can use immediately to improve the launch of new media services into key market segments. I do have a criticism, and that is that I do not think the author sufficiently considers the role of pricing strategy as part of a go to market strategy. For a marketing book said to be of biblical proportions, I would have expected to see more on pricing; while not completely absent, I would have to say that pricing is not the author's favorite topic. Also, some more treatment of international partnering and the global aspects of product launches would have been helpful, since most new product initiatives involve a heavy dose of int'l partnering issues. Aside from those concerns, Go To Market Strategy does live up to its reputation for being the best book in its field and the one that everybody seems to be reading. Friedman is influential as a marketing and channels theorist and practitioner, and it is clear why when reading this book. If you buy it, read the footnotes, because half of them are like little "time-outs" with amusing observations. Recommended. |
| Lawrence Friedman - Go To Market Strategy : Advanced Techniques and Tools for Selling More Products to More Customers More Profitably |
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can't go wrong |
| Attended the author's strategy workshop in NYC in December, got a freebie copy of the book...can't argue with that! Best biz book of last 3-4 years, hands down...the "Bible" of go to market. 360 degree view of market / channel / sales / partnering strategy. Shows how all pieces of puzzle fit together. Really, really, really, really like the chapters on partnering, channel integration. A+++ |
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